Write more effective documents and save time by considering the audience, purpose, context, and media for a document. Adjust your voice, tone, and persona to accommodate your communication situation.

For every writing project, you can best determine what you want to say and how you want to say it by analyzing the components of your rhetorical situation (which is sometimes called your communication situation). Learning to think rhetorically is one of the most important benefits of an education. Successful leaders and decision makers are capable of making good decisions because they have learned to examine problems from a rhetorical perspective. Successful writers have learned they can write a more effective document in less time by thinking rhetorically.

Play the Believing Game is a key role in the writing process.  To be effective, writers need a preliminary vision of where they want to go, a sense of what they hope to achieve. Play the Believing Game can refer to many mental activities--from focusing on identifying the needs of your audience to reading, e.g.,

• Consider Your Audience- Determine your audience and adjust your writing accordingly
• Consider Your Purpose- Review questions you can ask to determine your purpose and bring energy to your writing
• Consider Your Context- Identify the circumstances surrounding the writing project. What is going on in the world at large that relates to how you develop and present your project?
• Consider Your Media- Identify the media most appropriate for your audience, purpose, and context
• Consider Your Voice, Tone, and Persona- Identify the most appropriate voice, tone, and persona